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Edwin's Projects

Mobile Application

ParkPal

Role

Product Designer

Client

Self Founded

Skills

Figma / Figjam

Duration

June 2024 - July 2024

Introduction

Project Overview

This self-initiated project was designed to address the challenge of finding parking for UNSW students. The workshop and research phases were a collaborative effort with a team of five, while the design and presentation aspects were handled individually. Through the double diamond process, I developed a user-focused solution aimed at making parking less stressful for university students.

01 - Context

Problem Research

Finding parking near campus can be a significant challenge for UNSW students who drive. Paid parking is costly, and free street parking is often scarce during peak hours, sometimes requiring a long walk to campus. With 4,500 students driving to UNSW daily (UNSW, 2020), the struggle is real, especially for young and less experienced drivers. The most frustrating part can be not knowing where to find available parking, leading to stress and wasted time circling the area.

02 - Workshop Research

Empathising with the user

To gain a deeper understanding of our users' perspectives, my team and I organized a workshop using the 4 C's framework. We employed tools like Empathy Maps, Dot Voting, Crazy 8's, and Effort-Impact Scales to identify the challenges students face when parking and explore the solutions they would prefer.

03 - Define

Who are we developing the solution for?

To synthesize insights from our workshop, I developed two personas representing key user groups relevant to our problem space. Additionally, I created a Customer Journey Map to visually frame the problem, highlighting the emotional highs and lows experienced by users.

Problem Statement

How Might We provide clearer directions for students looking to park near UNSW?

04 - Ideate

What are some solutions to our problem?

By conducting Crazy 8's in our workshop, we generated a list of ideas that users most desired. We then ranked these ideas based on Technical and Design Feasibility, as well as their impact on both users and the business. Considering the problem statement and prior research, I chose to design a driving app that directs students to available parking spots near their desired or nearest location. Integrating real-time parking information, this solution would be highly beneficial not only to students but also to other drivers.

05 - Design

Design System and Branding

Parking can be a stressful aspect of driving, so I chose a blue accent—known for its relaxing effect—paired with a monochromatic background and text. I also designed our sleek, modern logo, with the focal point being a 'P' for Parking. The components within the Design System were developed as needed, following Apple's iOS Design Guidelines for consistency. To achieve a minimalistic and clean aesthetic, I selected Satoshi Medium and Satoshi Bold for the typography.

Typography

AaBbCcDdEeFfGg - Satoshi Bold

AaBbCcDdEeFfGg - Satoshi Regular

H1 - 34 px

H2 - 28 px

H3 - 24 px

Body - 20 px

Extra small text - 16 px

Text link- 16 px

Colour Palette

#FCFCFC - Light

#0F1109 - Dark

#6295DC - Accent

#0A4EBC - Primary

#0656E1 - Secondary

UI and Component Kit

06 - Prototype

Driving app allowing users to find parking in real time

Introducing our innovative driving app designed to take the stress out of finding parking. With real-time updates, the app directs users to available parking spots near their desired location, making the search for parking quicker and easier. Whether you're a student at UNSW or a daily commuter, our app provides accurate, up-to-the-minute information, ensuring you spend less time circling the block and more time where you need to be.