BusinessOne Consulting is a student organization that provides pro bono consulting for Startups. We’ve collaborated with several up-and-coming companies like Prosple, Lyka, Spaceship, Tyro, and more. I joined as a Marketing Director in 2023 and was elected Vice President of Marketing in 2024. My primary responsibilities include Marketing Strategy, Brand Management, and campaign execution. I lead a team of 3 Directors and 8 Subcommittees, and I’m confident in my ability to lead and drive results. Due to commitment issues within my team, I’ve taken on additional responsibilities, actively managing and designing our marketing content. This includes graphic design, data tracking, content creation, and video editing.

Since our conception in 2012, we’ve maintained consistent branding guidelines with only minor changes. As of 2024, I’ve adopted the approach that if it’s not broken, we should leave it as it is. Our primary color is light orange, and our logo, a hexagon resembling a honeycomb, reflects our identity.

Our brand is well-distinguished and differentiated from other consulting organizations, thanks to the unique clients we partner with and our consistent efforts in organic marketing. We often refer to ourselves as "B1," with a bee serving as our main mascot.