I’ve always loved fashion but felt that Australia lacks an accessible market for the type of clothes I want to wear—specifically, Asian-inspired clothing that is minimalistic, affordable, and fashionable. ES Essentials is a prototype of my dream to make fashion more accessible and to eventually create my own brand/shop. The fashion choices and branding were designed to embody a luxurious and sleek aesthetic. Through this project, I aimed to design and develop a website for a brand that I might launch one day.

As outlined in the project overview, ES Essentials is envisioned as a luxurious mid-to-high fashion brand focused on delivering key affordable essential pieces for men. Luxury often embraces minimalism and monochromatic colours, so I applied the same palette to this brand. I also prioritized typography with sharper edges rather than rounded shapes, choosing Inter as the font for now.

The vision for the landing page is to be interactive and impactful through a short video showcasing our products. The tagline Men's Fashion Has Never Been Easier highlights the mission of ES Essentials.

The checkout page is simple but effective in promoting products that would fit items currently in the cart. I also made the card components to resemble instagram posts to showcase the other Essentials available.